According to Billboard.biz, Billboard, Nielsen and NARM's digitalmusic.org launched the first-ever subscription services on-demand songs chart. The data collected for this chart will also be included in the industry's most popular Billboard Hot 100 chart. The Billboard Hot 100 chart is based on digital download track sales, physical singles sales, radio airplay and now streaming services. These streaming services are tracked by Nielsen BDS.
The new Subscription chart is solely based on data from Nielson BDS. The company tracks streaming activity since 2005 and measures music channels such as MOG, Muve Music, Rdio, Rhapsody, Slacker and Sportify. Through the first 70 days of 2012, the company has recognized more than 4.5 billion audio streams.
Billboard's editorial director Bill Werde, commented on the new development:
"Billboard always recognizes trends in the way fans experience music. With some of these services growing exponentially and integrating into the social web, the time is right to launch a streaming chart and to incorporate this activity into the Hot 100"
With the new formula in the Billboard Hot 100 chart, music consumers gain more direct influence on the chart's ranking because they can decide what they want to stream at what time instead of indirectly changing the radio channel, that they are listen to if they don't like a song.
Additionally, the new streaming chart will also measure on demand video request services like Akoo, Yahoo! and Vevo.
The new streaming chart and the updated Billboard Hot 100 went online on March 16.
Streaming services and on-demand music is a highly growing segment in today’s music industry. Major labels such as Sony are currently launching their own streaming platforms (Sony Music Entertainment) and consumers start to use these services on devices such as smart phones and tablet PCs. Further many customers listen to radio online nowadays by streaming their favorite radio channels.